About

I work independently as a designer and product strategist for early-stage tech startups. I've had dozens of clients in fields like artificial intelligence, finance, healthcare, agriculture, higher education, B2B SaaS, and more. Learn more about my consulting work.

Previously I was one of the co-founders of Y-Combinator-backed Precip, which uses machine learning to do hyper-local weather observation for agriculture, insurance, and other weather-dependent industries. Before that I was the first hire and design director at Y-Combinator-backed FarmLogs, an operating system for agriculture. We grew to from 3 to 80 people, raised $40MM, and were downloaded by ⅓ of American farmers.

I'm also the founder and sole designer/engineer of Shuffleboard, a brainstorming tool for remote teams. All of Shuffleboard's design and development was filmed and published on YouTube.

Years ago I taught a popular design course at the University of Michigan. Our students went on to become designers at Google, Asana, Microsoft, and other high-growth tech companies.

I've also worked as an engineer, product manager, design coach, and startup advisor. My degree is in Human-Computer Interaction. Originally from the Philadelphia area, I'm now based in New York City.


Articles

We need better ways to manage human intent 
Maintaining long-term integrity in our AI systems
Tips for getting LLMs to write good UI 
Best practices for coding design systems with AI
Know your bias before you build 
How your job title makes you susceptible to bad product decisions
What to do when you’re stuck on a design 
Things to try when you’re out of ideas

Browse all articles →


Client work

I've worked with multiple AI platform clients, as well as clients in B2B SaaS, healthcare, weather tech, agriculture, autonomous vehicles, food systems, higher education, and more.

Most of my work is behind NDAs. Please book a call with me for more detailed examples.

As a founder

Spooky (2025-present) - an AI agent that builds professional brands, websites, and sales materials.

Precip (2023-2025) - high-precision rainfall estimation

  • Co-founder, Y Combinator winter 2024 batch
  • Responsible for designing and building the product
  • Reached #3 in App Store weather category
  • 100,000+ downloads

Shuffleboard (2019-2023) - a brainstorming tool for remote teams. I recorded the whole process on YouTube - read the article, or watch the videos .

Other projects

FarmLogs (2012-2017) - precision agriculture data platform

  • First employee, hired during YC batch
  • We built the first web-based platform for managing precision agriculture fertilizer prescriptions
  • Downloaded by 1/3 of American farmers
  • Acquired in 2022