How to talk to users: usability testing 101

Here are two things that are probably true:

1. Custom software is expensive. Great software is really expensive.
2. Most new startup products fail.

Therefore it follows that most new software will son be an expensive failure.

As a builder of new software, it’s safe to assume that your software is a big expensive failure until proven otherwise.

How do we prove otherwise? We show it to the people who will use it and see if it’s good.

The number one reason new products fail is that people don’t like them. If your product is going to succeed, you need to build something people want.

How do we build a product people actually like?

The best way is very simple: talk to your customers.